Digital PR Agency in Houston

At GGS, we have decades of PR experience in entertainment, fashion, non-profits, charities, B2B, and hospitality. Our team of creatives, trend watchers, innovators, and problem dissolvers will create a digital campaign to drive your brand awareness, promote site traffic andk to create links boosting your organic rankings and engagements.
At GGS we fuse digital PR with traditional public relations, content marketing, social media, and SEO to produce robust results.

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What is Digital PR?

 

Digital PR (Digital Public Relations) is the online marketing strategy used to increase a business or brand’s online presence, by using blog posts, news stories, and press releases to enhance a brand’s awareness and authenticity. It can also highlight a brand’s expertise as a business and what differentiates it from others.

When people see businesses and causes as genuine and authentic, they form a better opinion towards them, leading to increased business or greater inclination towards using their products or services. And that’s how you measure the success of a PR campaign.

GGS uses strategic SEO, content marketing, and outreach to our network of journalists, bloggers, and influencers to gain high-quality coverage, backlinks and position your brand as a thought-leader.

While there are endless of benefits—both direct and indirect – when it comes to digital PR, the GGS digital PR strategy begins with the core objectives: improving SEO and rankings, boosting site traffic, building brand trust, and generating leads

The goal of any successful online marketing campaign should be to generate leads and make money. At GGS, we design digital PR and SEO campaigns that reach your audience by featuring your business on the websites they trust, the podcasts they listen to, and the social media accounts they love.

What is Digital PR?

Digital PR (Digital Public Relations)  is the online marketing strategy used to increase a business or brand’s online presence, by using blog posts, news stories, and press releases to enhance a brand’s awareness and authenticity. It can also highlight a brand’s expertise as a business and what differentiates it from others.

When people see businesses and causes as genuine and authentic, they form a better opinion towards them, leading to increased business or greater inclination towards using their products or services. And that’s how you measure the success of a PR campaign.

GGS uses strategic SEO, content marketing, and outreach to our network of journalists, bloggers, and influencers to gain high-quality coverage, backlinks and position your brand as a thought-leader.

While there are endless of benefits—both direct and indirect – when it comes to digital PR, the GGS digital PR strategy begins with the core objectives:  improving SEO and rankings, boosting site traffic, building brand trust, and generating leads

The goal of any successful online marketing campaign should be to generate leads and make money. At GGS, we design digital PR and SEO campaigns that reach your audience by featuring your business on the websites they trust, the podcasts they listen to, and the social media accounts they love. 

Why is digital PR important?

 

It’s pretty simple: when businesses become more authentic and genuine, people show a greater inclination towards using their products or services. And that’s how you measure the success of any PR campaign.

Through the use of strategic SEO, content marketing, influencer outreach, and digital media relations, digital PR campaigns continuously push positive content about a brand across a variety of channels. The overall effect is a cohesive and genuine story about your brand in the minds and hearts of consumers and advocates.

Here are some of the ways digital PR can enhance amp up your brand’s virtual presence.

 

 

Bolsters reputation and credibility

Let’s face it, the digital era has made it way easier than ever for bad actors and disgruntled customers – fairly or not – to tarnish your brand’s reputation. With just a click, users that had a bad experience can go on social media, Yelp, Google, and other review sites and post something negative about you.

A good reputation management strategy uses digital PR to create a positive experience and leave a good impression of your brand with your target audience. And when a crisis arises, it will not only lay the groundwork for an effective counter-campaign, it can even turn lemons into lemonade.

Boosts online visibility

When combined with SEO and paid search strategies, digital PR makes everything work harder. Quality SEO assets, like guest posts, blog content, commentary, studies and research – designed to be sharable and linkable get amped-up through the megaphonic power of influencers and trusted resources. 

Resources with high-traffic and passionate followers have the ability to cultivate a ton of exposure for your brand, that can then be turned up even further through brand-positive content being shared by consumers across social media channels. Talk about exposure!

Improves SEO

Along with technical SEO and content quality, site authority is a major factor that goes into how well a page on your site performs in Google searches. There are many indicators that can affect your site’s authority, but most SEOs agree that the quality and quantity of backlinks –  when another online outlet links from their site to yours – is a huge factor. 

A good Digital PR strategy is an instrumental tool for building your site’s backlink profile and authority score.

Positions you as a thought-leader

Having your content appear on high-authority media sites, third party forums, and credible industry sites will foster a reputation as a dependable source of information and improve your brand’s trustworthiness.

Expanding your footprint across reputable sites will spotlight and help tell a story that resonates with your audience. 

Brings in leads

There’s a huge audience of likely advocates and customers out there just waiting to hear about you. Now you just need to get in front of them. Strategic SEO will make major inroads in attracting that community, but just think about the millions of people each day who are following the influencers and reading the blogs and news articles specifically about your space. Digital PR is the way in front of those eyes.

Curates a family of brand advocates

Digital PR strategies done right can grow your family of advocates by connecting you with influencers and reporters in your industry. 

The relationship is mutually beneficial because you can take advantage of their passionate base of followers and they can depend on you for reliable information. It’s a win-win!

Our digital PR services

At GGS, we understand that brand experience and reputation play critical roles in how people make decisions on where to put their money, time, and energy. We provide the critical support you need to maintain trust and become a brand that attracts the right people to it.

Our digital PR services include

  • SEO optimized press releases
  • influencer outreach
  • media outreach
  • key messaging
  • Overall digital PR strategy
  • Event planning
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