Digital PR (Digital Public Relations) is the online marketing strategy used to increase a business or brand’s online presence, by using blog posts, news stories, and press releases to enhance a brand’s awareness and authenticity. It can also highlight a brand’s expertise as a business and what differentiates it from others.
When people see businesses and causes as genuine and authentic, they form a better opinion towards them, leading to increased business or greater inclination towards using their products or services. And that’s how you measure the success of a PR campaign.
GGS uses strategic SEO, content marketing, and outreach to our network of journalists, bloggers, and influencers to gain high-quality coverage, backlinks and position your brand as a thought-leader.
While there are endless of benefits—both direct and indirect – when it comes to digital PR, the GGS digital PR strategy begins with the core objectives: improving SEO and rankings, boosting site traffic, building brand trust, and generating leads
The goal of any successful online marketing campaign should be to generate leads and make money. At GGS, we design digital PR and SEO campaigns that reach your audience by featuring your business on the websites they trust, the podcasts they listen to, and the social media accounts they love.