Digital PR Agency in Houston
At GGS, we have decades of PR experience in entertainment, fashion, non-profits, charities, B2B, and hospitality. Our team of creatives, trend watchers, innovators, and problem dissolvers will create a digital campaign to drive your brand awareness, promote site traffic andk to create links boosting your organic rankings and engagements.
At GGS we fuse digital PR with traditional public relations, content marketing, social media, and SEO to produce robust results.
What is Digital PR?
Digital PR (Digital Public Relations) is the online marketing strategy used to increase a business or brand’s online presence, by using blog posts, news stories, and press releases to enhance a brand’s awareness and authenticity. It can also highlight a brand’s expertise as a business and what differentiates it from others.
When people see businesses and causes as genuine and authentic, they form a better opinion towards them, leading to increased business or greater inclination towards using their products or services. And that’s how you measure the success of a PR campaign.
GGS uses strategic SEO, content marketing, and outreach to our network of journalists, bloggers, and influencers to gain high-quality coverage, backlinks and position your brand as a thought-leader.
While there are endless of benefits—both direct and indirect – when it comes to digital PR, the GGS digital PR strategy begins with the core objectives: improving SEO and rankings, boosting site traffic, building brand trust, and generating leads
The goal of any successful online marketing campaign should be to generate leads and make money. At GGS, we design digital PR and SEO campaigns that reach your audience by featuring your business on the websites they trust, the podcasts they listen to, and the social media accounts they love.
What is Digital PR?
Digital PR (Digital Public Relations) is the online marketing strategy used to increase a business or brand’s online presence, by using blog posts, news stories, and press releases to enhance a brand’s awareness and authenticity. It can also highlight a brand’s expertise as a business and what differentiates it from others.
When people see businesses and causes as genuine and authentic, they form a better opinion towards them, leading to increased business or greater inclination towards using their products or services. And that’s how you measure the success of a PR campaign.
GGS uses strategic SEO, content marketing, and outreach to our network of journalists, bloggers, and influencers to gain high-quality coverage, backlinks and position your brand as a thought-leader.
While there are endless of benefits—both direct and indirect – when it comes to digital PR, the GGS digital PR strategy begins with the core objectives: improving SEO and rankings, boosting site traffic, building brand trust, and generating leads
The goal of any successful online marketing campaign should be to generate leads and make money. At GGS, we design digital PR and SEO campaigns that reach your audience by featuring your business on the websites they trust, the podcasts they listen to, and the social media accounts they love.
Why is digital PR important?
It’s pretty simple: when businesses become more authentic and genuine, people show a greater inclination towards using their products or services. And that’s how you measure the success of any PR campaign.
Through the use of strategic SEO, content marketing, influencer outreach, and digital media relations, digital PR campaigns continuously push positive content about a brand across a variety of channels. The overall effect is a cohesive and genuine story about your brand in the minds and hearts of consumers and advocates.
Here are some of the ways digital PR can enhance amp up your brand’s virtual presence.
Our digital PR services
At GGS, we understand that brand experience and reputation play critical roles in how people make decisions on where to put their money, time, and energy. We provide the critical support you need to maintain trust and become a brand that attracts the right people to it.
Our digital PR services include
- SEO optimized press releases
- influencer outreach
- media outreach
- key messaging
- Overall digital PR strategy
- Event planning